The Internet has enabled many small businesses to increase their footprint and ultimately reach more customers. E-commerce has definitely played a large part of this as it gives your customers an easier way to pay for their purchases. Google has gotten into e-commerce with its Google Wallet service. A new Wallet feature has been introduced that could increase the usability of this platform.

The new Google Wallet feature introduces the ability to send money as a Gmail attachment. Before we get into the update however, here is an overview of what Google Wallet is about.

What is Google Wallet? The whole idea of Google Wallet is to provide you with an online 'wallet' that stores your payment information, (credit card, bank account numbers, and address), in the cloud. This is linked to your Google account. This service can be used across multiple devices, including your Android smartphone and tablet, and desktop browser.

Google Wallet has two main focuses - online and instore shopping. If you have the mobile app and a specific phone, you can use it to pay for items at stores that support this by simply tapping your phone on a terminal; no need to carry your physical credit or debit card. When you are shopping online, you can also click the Google Wallet button on supporting sites and your payment information, including your address, will be automatically added.

At the moment, the mobile app only works in the US, with no word on when it will be rolled out to other countries. The online version however is supported in the countries listed here.

Send money using Gmail Google recently introduced a new function for Google Wallet which could prove to be useful. Gmail users in the US can now, (or will soon), have the ability to send money to others by simply using an email attachment.

If you already have a Google Wallet account, you can hover over the paperclip icon at the bottom of the compose message window in Gmail, and select the $ icon. You can then select the amount of money to attach. The email recipient will be able to claim the money, as long as they also have a Google Wallet account.

This feature is free for users who have linked their bank account to Google Wallet, or have an available balance. If you use a credit card, there is a charge of 2.9% per transaction.

Is this a good idea for businesses? If your company has an online store or processes payments online, having a Google Wallet account could be a good idea, as it gives your customers another way to pay for their purchases.

The major downside though is that you need to have a Google Wallet account to receive money, and it is only for users in the US. This limits current usability, especially if you have customers outside of the US.

A common issue many companies focus on is how secure these transactions are. Google has noted that transactions are secure and can be monitored easily from the online version of Wallet. From what we can see, it may be a good idea to actually hold off supporting or accepting payment through email until this service has been out for a few months. It is highly likely that Google will push this functionality to more customers which will give you more time to prepare and ensure that payment through email is something your company could use.

If you would like to learn more about Google Wallet and how it could fit into your business, please contact us today.

When browsing the Internet, what type of site do you spend most of your time on? For most people, that would be social media. It's hard not to find someone using social media these days. One of the less popular, yet still important, services is Google+. While the user base is considerably lower than say Facebook, it is growing. In an effort to increase numbers further, Google has recently introduced a number of interesting changes to Google+.

Here is an overview of the new Google+ features recently introduced.

A new layout One of the first things you will notice about the updated Google+ is the layout has been drastically changed. On the main (Home) screen you will notice that posts have been changed to individual cards, similar to the Google Now cards, and are arranged in either one, two or three columns. These posts now take up more space horizontally which makes it far easier to view more content at the same time.

The menu bar that took up the left-hand side of the previous layout has been moved and is now collapsible. If you hover over Home on the upper-left of the screen the menu will pop out from the left-side. Circles and related feeds have also been added at the top of the window and clicking on a related circle name will bring up content only from your friends in that circle.

Adding new posts has also been turned into a card layout which is found at the top-left of the content stream. The different options e.g., Text, Photos, Link, Video and Hangout, are now big buttons that you can push to create a related post.

Improved Hangouts Possibly the most intriguing new feature introduced is actually an update to the existing Hangouts. The numerous Google chat functions have been merged into a single chat and video messaging app available for Google+, iPhone, iPad, Android, Gmail and Chrome.

This means that you can host group chats for up to 10 participants which users can access through various systems. What this means for businesses is that you now have an easier way to communicate across multiple systems without having to worry about compatibility.

Better pictures and albums A key component of any social media platform is visual content like pictures and videos. Google has introduced some interesting photo based features that could help make your content even more attractive. One feature is Auto Enhance, which will touch-up photos by looking at factors such as blur, contrast, saturation, etc. From what we have seen, the touch-ups are effective in making your pictures look better.

There is also a new feature called Auto Awesome, which looks at the types of photos you upload and can do various impressive things. For example, if you upload a series of similar pictures, say a sequence of images taken one after the other in a short amount of time, Auto Awesome will create an animated GIF which you can share on your wall. This function can also create panorama or HDR images.

Auto Highlight is another recently introduced feature which uses an algorithm to analyze pictures and skip over duplicate, blurry or underexposed pictures while uploading them, supposedly leaving you with only the best pictures.

Hashtags The hashtag (#) has become popular on many social media platforms and is an easy way to find similar content. Google+ has improved the hashtag system and will now automatically add relevant tags to your posts. You will see these as small blue tabs on the right of the card, and hovering over these will show the relevant hashtag. If you click on it, the card will flip over and show you other posts that have the same tag. This could be a great way to find similar content and could help bring more exposure to your profile.

The new Google+ layout is definitely a big change compared to previous versions and could prove to be useful for your company's profile and online presence. If you would like to learn more about using Google+ please contact us.

The 2013 version of Office 365 was recently released and many businesses have upgraded to the new system which offers many useful benefits. One of the new systems introduced in the recent update is SkyDrive Pro. This has garnered interest from various business owners, although many are a little unsure as to what exactly this app is.

SkyDrive is Microsoft's online cloud storage service. Users can create, edit, share and store all manner of documents, including those from the various Office programs. SkyDrive Pro is the business oriented version of SkyDrive.

According to Microsoft, "SkyDrive Pro is your professional library - the place to keep your work documents and other files." Using either your company's SharePoint server or SharePoint Online, your files are synced and stored in the cloud. This enables you to easily share them with colleagues, access them from mobile devices, and work on files offline.

Your files are stored in what Microsoft calls a Library. Think of this as a virtual hard drive. You can add files and folders in the same way you can with a normal hard drive, only they are online instead. You can access this by logging into Office 365 using your browser and clicking on SkyDrive (in some sites SkyDrive Pro is referred to as SkyDrive and clicking on this will take you to SkyDrive Pro).

How to set up desktop syncing with SkyDrive Pro One feature of SkyDrive Pro is that it allows you to sync files from your desktop to the cloud, for easier access. If you have a version of Office 365 installed that includes Office 2013, you should already have access to SharePoint Pro. In fact, it should already be installed on your computer.

Before you try to set up desktop syncing, it is a good idea to check with your system administrator to ensure that SkyDrive Pro syncing has been enabled and downloaded. Then, you can set up syncing by:

1. Clicking on Start and searching for SkyDrive Pro. It should be found in the Office 365 folder.
2. Launching the desktop app. You should see a window pop-up asking which Library you would like to sync. Don't enter anything unless your IT partner has provided you with a specific IP address.
3. Opening Office 365's Web portal on your browser and clicking on SkyDrive.
4. Clicking Sync in the top-right of the Office 365 window in your browser.
5. Selecting which library you would like to sync with your desktop and clicking Sync Now.

The PC based application you opened in step two above should automatically start syncing. It may ask you to log into Office 365, and after you do so, you should be able to access your online Library from your desktop.

By default, the Library will be placed in your Favorites folder which can be accessed by opening any folder and looking to the left, under Favorites. Saving files into the SkyDrive Pro folder should upload and sync them to your account.

If you would like to learn more about using SkyDrive Pro or any Office 365 program please contact us today.

One of Google's most successful services is Google Maps. Despite its popularity, it hasn't really changed since its release just under eight years ago. Until now that is! Google recently announced, at the company's annual conference, that Maps will be getting a large makeover that could impact businesses. Whether this is a benefit to your business may depend on whether or not you have a Google+ profile.

Here is an overview of the upcoming change to Google Maps and what it could mean for your business.

What's changed? The new version of Maps aims to bring a more personal map to users. It is currently an invite only update, but Google has noted that all users will be updated sometime between August and November this year.

The first thing you will notice when you see the new layout is that the maps themselves have been visually updated. Major roadways are now highlighted, while smaller roads are muted. This generally makes the map look less cluttered and easier to read. In truth, it looks a lot closer to the mobile app. Beyond that, Google Earth has been integrated into this new version of Maps.

While the new maps are easier to read, the biggest change is to the overall layout. In the existing Maps, when you search for a business or location a bar on the left of the screen displays search results and highlights businesses on the map with pins. The new version does away with the results bar and instead provides a drop-down card with businesses and locations shown as red dots on the map.

How the new Maps will work Google has made the new Maps more dynamic. In the current version, when you search or simply look at a map everybody sees the same results and a static map is shown to all users. In the new version, the map will be different for each user. Search results and identified businesses will be different based on your preferences, reviews, friends and search history.

Beyond that, the map itself is highly flexible. If you click on a business or landmark, it will change to show you similar businesses in the area, with closely related businesses bolded and popping out at you. Clicking on a bolded business will bring up a card on the left of the window with more information, including contact details, reviews, Street View, 360 Panoramas, (if available), and photos. Clicking on the card will open the business's Google+ page.

What does this mean for my business? The most important factor to note about the new Google Maps is that Google has made your Google+ page an incredibly important part of your online presence. When a user searches for a business on Google Maps, they will be able to filter results based on top reviews and their Circles. What this means for you is that if you have had some less than positive reviews, or don't have a Google+ presence, your business will show up lower on search results, or may not even register on some personalized maps.

Essentially, Google wants to promote quality businesses that have an active presence on Google+. If you haven't been focusing on your Google+ profile, it is time to start doing so. You should ensure that your information is correct and up-to-date, and that you are posting content on a regular basis. You will also need to build up your contacts and encourage customers to review your business on Google+.

While the new version of Maps won't be out for a few months yet, it is wise to get ready for it today. If you would like to learn more about the changes and how you can prepare for these, please get in touch with us.

The password is the main way we identify ourselves online. We need these to access nearly every account and service we use. Hackers know this and often target this area. One way to minimize the chance of your accounts being hacked is by using different passwords for every account. However, the issue is that remembering them all isn't always easy. A password management system can help, but what type of system is the best?

Below is a brief overview of the four types of password management system you can use.

1. Cloud or Internet-based These systems are usually cloud based and accessed through an app or browser plugin. Apps ordinarily store your passwords, or generate one to use, and will automatically apply this when you visit a site that requires a password. These systems are great for breaking the one password habit, However, because they store all of your passwords in one place, they could become a target for hackers.

2. Cloud or Internet-based with two-factor authentication The next step up from the cloud-based password management system is one that supports two-factor authentication. Your passwords are still stored in the cloud, but you will need to provide another piece of information before you can access sites.

The interesting thing is that many of the cloud based password systems actually offer this in their premium offerings. So, not only do you get better password protection, but it's with the same system meaning you likely won't have to switch.

The cloud based systems are a good idea if you use more than one system on a regular basis and if you work from outside of the office.

3. Computer-based Computer-based password management systems are similar to the cloud versions, only the passwords are stored on your computer, and accessed using a master password. Because many hackers usually don't go after individual hard drives - they have to get through your network and then find the program and try to break the password - the chances of your passwords being exposed are minimized.

The only problem with systems like these is that you normally have to log in for the service to work. If you forget to log out and someone walks by, they will be able to access everything. However, for the manager who wants a secure system, this is a better option than the cloud based versions.

4. USB-based There are a number of USB devices that have a smart card in them that can store passwords. When you plug in the USB to your computer, the software on the USB can input the stored passwords when needed. These devices are typically more expensive, with some costing as much as USD$100, but they offer the highest amount of security as your passwords are kept with you.

The main downside to these devices is that they aren't the biggest and are usually about the size of a standard USB stick. This means that they are easier to lose, making getting your passwords back even tougher.

If you are looking for a better way to keep track of your passwords, please contact us today to see how we can help.

To many netizens, the Internet is one massive popularity race. Companies and people alike take great strides to carefully build a brand and reputation that they feel comfortable with. Unfortunately, there comes a time for any business when they have to deal with a complaint. There are many warning stories of companies that have handled negative feedback and complaints poorly and seen their reputation tarnished. If you want to avoid a dent in your corporate reputation, it would be wise to manage your online reputation.

Here are five reputation management practices you can employ to better manage your online brand.

1. Don't remove negative content If you see a negative comment or post online it may be your first impulse to delete it. This isn't necessarily advisable, as the main rule about the Internet is that nothing ever goes away. If you delete negative comments on a regular basis, customers could notice and this may lead to them losing trust in your company and ultimately, to lost sales.

What you should be doing is replying instead and encouraging any users who complain online or make criticizing posts to contact you directly, or through a more private medium like email. That being said, if you see malicious posts or content that is posted just to incite a negative reaction (trolling), there is nothing wrong in deleting. Just make sure to acknowledge this by posting a warning that states something along the lines of: "Please note, malicious content will be deleted."

2. Address complaints promptly You should have someone monitoring your online platforms for complaints or negative feedback, so that you can respond promptly. This will also show customers that you actually use your platforms and are willing to engage. If you do not take steps to address negative material, you could be sending the message that you don't care enough about customers, which could drive them away.

3. Provide people with a place to complain Being proactive is important when it comes to reputation management. Instead of waiting for complaints to be posted on various review sites, blogs or even social media, which are all out of your control, why not provide a place that you can control, for all types of feedback.

Having an easy to see form, forum or other similar area on your website, where customers can interact with you, could go a long way in helping limit where complaints pop up. If you are in control then you're more likely to see complaints sooner and better able to answer them quickly too.

4. Ensure colleagues and staff are all on the same page Two things that turn almost customers off of a brand are a company that isn't organized and being told different things by different people within the same company. If you have more than one staff member managing your online reputation you need to ensure everyone is on the same page. If a client asks a question they should get one answer and if there is a complaint there should be one response or person handling it.

It is a good idea to establish how to deal with complaints, who will deal with them and when they will be dealt with, and communicate this with all staff, not just those handling your online presence. A unified procedure could go a long way in minimizing the harm negative feedback can cause.

5. Monitor online activity We don't mean monitor the activity of your employees, we mean take a look at the different communication channels used by your customers and the public at large. If your business relies on reviews, simply monitoring your own profiles and website isn't enough. Many customers complain on review sites like Yelp, Ripoff Report, or their own blogs. Taking time to search for, and browse these sites could help you gauge the general perception of your company. If you see an increasing number of negative reviews for example, you know it is time to look at what needs to be improved.

Having a well managed online reputation won't guarantee new customers will come flooding in the door, but it can help decrease customers from going out the door, taking valuable sales with them. If you would like to learn more about reputation management please contact us today.

When it comes to technology, big companies like Google like to host lavish events where they launch new products and services. Google traditionally does this at their three day developers' conference, I/O. Last year, 2012 saw the announcement of the new Nexus tablet line along with updates to many popular Google apps. This year was a bit tamer, but there were some announcements that businesses who use Google may want to know about.

Here's an overview of the four most interesting and potentially useful products for businesses that were introduced at I/O:

Google+ is set to explode (in a good way!) During the I/O Keynote, Google unveiled a new version of Google+, with a whopping 41 new features. This includes a revamped layout and a new pictures function that makes sharing and editing content even easier. The menu bar, (vertical bar on the left side of the window), has also been changed and looks great.

What's interesting is Google launched the updated Google+ almost as soon as the event finished. If you haven't logged in since May 15, do so and you should be given a tour of all the different changes.

It's time for Hangouts It's long been rumored that Google has been working on a way to merge all chat apps into a single platform. At the Keynote on May 15, Google announced an update to Hangouts, their video messaging platform on Google+.

Hangouts is now the main chat app and is integrated across Gmail, Google+, Android, iOS and your desktop. It replaces all previous chat apps with one centralized app that has video and group chat for up to 10 people, emoticons, and syncs messages across all platforms. This is great for businesses, especially if you have colleagues on the road using different devices. They can join in the conversation without any compatibility issues.

You should be able to upgrade to Hangouts by clicking on your picture in Gmail. For mobile devices simply update the Google Chat app you have installed and it should automatically upgrade to Hangouts.

Desktop search gets conversational Conversational search has become a popular tool on mobile devices, and it's now integrated with the desktop version of Google Search. If you have a microphone on your computer, you could use your voice to search on Google, instead of spelling out words, by pressing the Microphone symbol in the search bar.

At the I/O Keynote Google previewed an upcoming upgrade to voice search: Conversational search. This means you will be able to ask Google Search questions using a natural form of conversation. For example, if you are going to a conference in San Diego, you can simply ask Google: "What will the weather be like in San Diego next week?" Google will then provide the weather forecast. Beyond that, the voice search will always be on, so you can initiate a search by simply saying, "OK Google", and then asking your question.

This change from a keyword oriented to vocally induced search could change the way we search for businesses. Business owners will have to think about what questions people will ask when looking for certain types of companies, and develop keywords accordingly. While keyword search might be on the way out, the reality is that this is still important, even if natural sounding spoken searches are set to increase.

Google Maps gets a facelift Possibly the biggest announcement, for businesses at least, is that Google Maps has been re-engineered. The current version is static, so every user sees the same map and businesses when they search. The new Google Maps has been visually updated and is being billed as a personal experience. The map learns about you over time, and will highlight places based on what you are looking for, your previous search history and recommendations. From what we can see, the new Maps will be out sometime in August, but you can sign up to use it here.

This development could influence the way you use not only Google's services but also what services you use. Because it looks like results and recommendations shown on the maps will be heavily based off of reviews which are connected to your Google+ profile, you will probably have to pay more attention to Google+. We will cover more about this change in next week's Google article, so stay tuned.

If you would like to learn more about the changes Google has recently announced please contact us today.

The increasing popularity of social media has brought with it an increase in the number of security issues. Facebook, the most popular platform, has integrated fairly robust security measures to keep your account secure. A recently introduced new security feature - Trusted Contacts - uses your friends to help you regain access to your account.

Trusted Contacts was officially introduced by Facebook in early May 2013, after nearly two years in testing. It is a potentially really useful feature that could help you out one day.

What exactly is Trusted Contacts?

According to Facebook, "Trusted Contacts lets your friends help you if you’re having trouble logging into your account." If you have been previously using the Trusted Friends feature, this has now been renamed and merged with Trusted Contacts.

Trusted Contacts allows users to set up to five Facebook friends who can help you regain access to your account. For example, if you forget your password your nominated friends can send you a phrase to enter so that you can get back into your account.

It is a good idea to set this up, but beware that at least three friends who you set as a Trusted Contact will need to send you a private code before you can regain access. The friends will only have access to the code if they log into Facebook, so make sure you  pick someone who is able to log into Facebook regularly.

How to set up Trusted Contacts

You can set up Trusted Contacts by:

1. Logging into your Facebook profile and clicking on the cog at the top right-hand side of the window.
2. Selecting Account Settings followed by Security in the window that opens.
3. Clicking on Edit beside the Trusted Contacts field followed by Choose Trusted Contacts.
4. Typing the names of three to five reliable friends. You should see the name of each friend in a blue box below the search bar.
5. Clicking Confirm.

Facebook will notify the contacts you've selected with more information about how the process works.

If you are having trouble accessing your Facebook account you can tell your trusted friends to visit facebook.com/recover to get the code and then pass it to you. Once you have entered three codes, provided by your friends, you should be able to get into your profile.

Trusted Contacts could be a useful tool, especially if you don't use or access your personal Facebook profile on a regular basis. It's important to stress that you pick someone you trust, and who is reliable.

If you would like to learn more ways you can keep your Facebook account secure, please contact us today.

One of the most integral business tools is the computer, as well as related technology, such as servers. This technology allows employees, managers and owners to do their jobs. The problem is often that the hardware running computers and servers is constantly evolving. Keeping your systems up-to-date is costly and many businesses simply cannot keep up. This is why an idea like virtualization can seem so appealing to so many.

Virtualization is the act of taking an existing system, say a server, and creating a virtual copy of it that is hosted either in a physical unit or somewhere out of the office. Some systems you can virtualize include: Desktops, Operating Systems, servers, hardware and storage. Most small businesses start with storage and server virtualization as this can usually be done with relative ease and at an affordable cost.

Benefits of virtualization The question many business owners ask when they are looking into virtualization is what benefits it can bring. While the positives are numerous, here are the five most common:

1. Reduced space Physical hardware can take up a lot of space, and the common trend among many businesses is that the space available per person is shrinking in order to save costs. Take for example your servers. If you virtualize these, you can probably fit all of them onto one or two units. This will reduce the space your hardware takes up, freeing up extra storage capacity or possibly another desk.

2. Reduced overhead Having hardware and servers in an office can be expensive to maintain. You have to have climate control to start with which means higher electricity bills and higher maintenance costs. Virtualization will often reduce overhead costs and save you money. Beyond that, many solutions offer a pay-per-use pricing model which makes predicting costs easier.

3. Quicker backup and recovery Many virtualization solution providers also offer backup services that can be automated. This means that your vital data is always backed up and protected. Beyond that, the backups can be stored at a different location, meaning that if there is a disaster, you can recover lost data quickly and easily.

4. Longer hardware replacement cycles Virtualized solutions and platforms often require lower computing resources because they are hosted on the provider's servers. This means that you won't have to replace existing tech hardware. Beyond that, existing systems can be used for longer which will save you money.

5. Virtualization is scalable If your company is growing, you will eventually have to add new systems. In an already cramped office this means finding the space for hardware or servers needed to support your growth, not to mention investing in systems that are compatible with existing hardware. Virtualization is highly scalable, and can grow with your company, often without the need for extra services.

In general, virtualization could help your business grow, while IT costs remain stable, or are even decreased. If you would like to learn more about how virtualization of your systems can help your company, contact us today.

The world, and the businesses that run it, are becoming increasingly social. This has led to a dramatic increase in the amount of data available to us, thus making Business Intelligence (BI) more important than ever. One increasingly popular form of BI is the collection, analysis and use of social data. This is a relatively new idea that has many business owners and managers confused. Are you one of them?

Here's an overview of social data and three ways small business owners and managers can use it to make decisions.

What is social data? Social data is any data or information collected from the various social media sites available. The easiest way to define social data is to differentiate it from social media. Social media is content that a user has created, copied or linked with the idea of sharing it with other people using a platform i.e., Facebook. Social data is the information that is linked to this content, such as shares, likes, location, time posted, etc.

It is social data that powers analytics and social media monitoring, (how popular your content, profile, etc. is), and if utilized efficiently could go a long way in helping you make better business decisions and a more focused marketing strategy.

Because there is so much data relating to and generated by social media activities, it can be nearly impossible to track and analyze it all. But, it is quickly becoming an important part of Business Intelligence, and will continue to become even more so as the number of social media sites and users continues to expand. That's why many BI solutions are starting to integrate social data gathering and analysis tools. While you may be able to track and analyze this data, do you know what you can do with it?

Three uses of social data

• Competitor research - Many companies currently focus on data related directly to their content. Why not expand it and look at your competitors, such what they are posting and how their followers are reacting? If done properly, this can give you valuable industry insight and generate ideas as to what you could also be doing to better leverage your brand and position.
• Judge health of marketing campaigns and overall interest - The main use of social data should be to help you track how well your current marketing campaigns and content is doing. Being able to analyze this data will reveal what works and what doesn't, allowing you to tweak and fine tune your efforts. The best platforms can provide near instant results which allow you to update or change on-the-fly.
• Gauge current public opinion - Social media is like a stream. There's always content flowing by you, much of it potentially useful. If you can track what people are saying, sharing and commenting on, you can spot trends faster, enabling you to come up with even more relevant content for followers to share, thus expanding presence.

There are numerous uses for social data in organizations and many bigger companies have started to track and implement learnings in different departments such as marketing, human resources and even finance. This is a great way for you to better know and provide what your customers and followers want.

If you would like to learn more about social data and how your company can use it effectively, call us today for a chat.